Located in the heart of the old town is the - first and only - German Packaging Museum.
Lovingly renovated and equipped with state-of-the-art infrastructure, the building is a true gem that is worth a visit from an architectural point of view alone. In its rooms, the museum shows the packaging of goods as a mirror of the cultural development of our society. The diverse functions of packaging are presented as well as its historical development: packaging is the result of creative and artistic achievement.
Different exhibition areas present packaging as the result of constant change: artistic and technical innovations influence the design of packaging at all times. The history of industrial goods packaging is at the same time a history of our everyday life in the 19th and 20th centuries. Several packaging designs can be traced back to important artists of their time, are real "works of art" and not only collector's items but have long been recognized as part of the history of art and design.
Technical innovation has always had a new face over the past hundred years. The German Packaging Museum therefore also shows those "milestones" that impressively illustrate the varieties of human imagination and creativity through unusual or inventive packaging solutions, and revisits the past with brands that are still talked about in the vernacular today.
The museum's work is driven by respect for past and present design ideas. Together, they form the basis for the performance diversity of modern packaging. Temporary exhibitions and special shows complement each other by illuminating different aspects of packaging in our century. Trendsetting competition works by young designers find their place here, as do exemplary packaging designs from other cultures.