As early as 2018, Heidelberg Marketing's annual report was presented only digitally for the first time, and since 2019 we have switched to high-quality environmental paper for all brochures, saving 300,000 liters of water and 12 tons of wood alone.
In addition, the new destination mission statement for Heidelberg was adopted in 2023, which resulted in the next consistent step for us in the direction of sustainability. Whether brochures such as the "Accommodations & Packages" and the "Special Activities" or flyers such as "City Tours" or "HeidelbergCARD" - their printed form will be a thing of the past from 2023.
Only the HeidelbergGUIDE, a city map with an abundance of information about the city's tourist offerings, which is produced in German, English, Spanish, French, Italian, and Dutch, will continue to be available to touch.
To make it easier and simpler for interested parties to find their way to the homepage, a QR code in tourist information offices and at trade shows can be used to quickly and conveniently access the Heidelberg Marketing website directly, where all digital brochures can be viewed at a glance.
"We presented ourselves completely paperless for the first time at CMT Stuttgart in January 2023, the world's largest travel trade show for the general public, as the only destination with such an approach. Visitors at the stand found everything they needed to know about our destination via a clever giveaway and well-thought-out communication," says Mathias Schiemer, arousing curiosity about a visit to the Heidelberg-Mannheim joint stand, adding: "After all, ecological sustainability is no longer something we write on paper, but something we live by".
We want to make our contribution to using the resources available to us carefully and sustainably and will in the future make our brochures available exclusively digitally here on our homepage - naturally informative and compact as before:
- Accommodations & Packages
- Special activities - city tours and much more
- Group offers
- City tours - public tours
In addition, our team in the Tourist Information and our colleagues from the Sales Department will be happy to assist you with your vacation planning.
Get competent advice via our hotline: +49 6221 5844444
Annual resources saved:
- 55 tons of wood
- 1.3 million liters of water
- 130,000 kWh of electricity
We don't just talk about sustainability, we live it!