Sustainability

As early as 2018, Heidelberg Marketing presented its annual report exclusively in digital form for the first time. Since 2019, all printed brochures have been produced on high-quality environmentally friendly paper.

In 2023, Heidelberg also adopted its new destination strategy, which led us to take the next consistent step toward greater sustainability. Brochures such as “Accommodation & Arrangements” and “Experience Offers,” as well as flyers like “City Tours” and the “HeidelbergCARD,” have no longer been printed since 2023. Instead, we now provide these materials exclusively in digital form – naturally just as informative and compact as before. Our aim is to use the resources available to us carefully and responsibly.

The only exception is the HeidelbergGUIDE, a city map with extensive information about Heidelberg’s tourist offerings. It is still available in print and produced in German, English, Spanish, French, Italian, and Dutch.

“In January 2023, we presented ourselves completely paperless for the first time at CMT Stuttgart – the world’s largest public travel fair – making Heidelberg the only destination there without printed materials. Through an original giveaway and well-thought-out communication, visitors to the stand were able to access all the information they needed about our destination,” said Mathias Schiemer during a visit to the joint Heidelberg–Mannheim stand. He added: “For us, ecological sustainability is no longer just something written on paper – it is something we actively practice.”

To make it easy for visitors to access our website, QR codes are available at the Tourist Information offices and at trade fairs. With a quick scan, visitors can go directly to the Heidelberg Marketing website, where all digital brochures can be viewed at a glance.

In addition, our sales team and our colleagues at the Tourist Information offices are always happy to assist you with advice and support when planning your visit.

We don’t just talk about sustainability — we live it!