The primary task of the Heidelberg Marketing GmbH is to market the city of Heidelberg on a national and global scale and to establish a clear position as an international brand in selected fields. Key elements are tourism and conventions as well as science, business, culture, events and retail trade.
The marketing of the three active Heidelberg lighthouse projects is – in close cooperation with the sister company Heidelberger Kultur- und Kongressgesellschaft mbH – an increasingly important major task. These projects include, first and foremost, the newly built Heidelberg Konferenzzentrum (Conference Center), which will officially open in 2023, the large sports hall that will open in 2020, and the Stadthalle (City Hall), which is currently undergoing renovation until its re-opening in 2022.
Heidelberg Marketing GmbH also runs three tourist information offices as a central contact point for visitors to the Neckar city from all over the world. Experts from Heidelberg provide competent and personal advice and information at the Heidelberg Main Station, at the Neckarmünzplatz and at the Town Hall of the city.
Organized under commercial law as a limited liability company, Heidelberg Marketing GmbH, founded in 2007, is a full subsidiary of the city of Heidelberg.